The capital of tequila, mariachis and charrería (Mexican rodeo), this city is a cultural reference point

Escudo_Guadalajara_JALGuadMainThe capital of tequila, mariachis, and charreria, this city is a cultural reference point.

Guadalajara, Mexico, capital of the state of Jalisco, is a prosperous metropolis that also comprises the municipalities of Zapopan, Tlaquepaque, Tonalá, Tlajomulco de Zúñiga, Juanacatlán, El Salto, and Ixtlahuacán de los Membrillos.

Tourism in Guadalajara is strong. A cosmopolitan city with a tradition of hospitality and a center for business and entertainment, it is a source of pride for its citizens. Nicknamed the “Pearl of the West,” its beautiful broad tree-lined avenues, parks, fountains, monuments, colonial and modern architecture, galleries, and museums offer pleasure to  locals and visitors alike.

The state of Jalisco is the cradle of traditions deeply ingrained in Mexico’s national identity: tequila, the world-famous spirit; mariachi music, which transcends borders; and the official national sport of charrería, a display of Mexican cowboy and rodeo culture. As a result, the state capital brings together producers, musicians, and sportspeople who proudly put Mexican customs on display.

Cultural and artistic activities abound with events such as the International Book Fair and the Showcase of Mexican Cinema placing Guadalajara in the world spotlight every year. The opera, theater, philharmonic orchestra, and folk dance and ballet companies perform throughout the year in countless venues, among them the famous Neoclassical-style Degollado Theater and the Cabañas Cultural Institute, declared a UNESCO World Heritage Site.

Guadalajara is rich in architecture and boasts a stirring history. Priceless treasures such as ancient monasteries, mansions, and palaces are a backdrop to the everyday life of its citizens, who, without losing sight of their roots, enjoy a modern city with vibrant industries and a high quality of life. The city’s towers, courtyards, and fountains and its religious frescoes and stained glass  reflect more than 450 years of history. A highlight for visitors is the regional cuisine, which distills and blends the best of pre-Hispanic and Spanish traditions.


  • Hiking
  • Camping
  • Hunting
  • Rappel
  • Extreme Sports
  • Architecture
  • Museums and Cultural Centers
  • Traditions and Festivities
  • Arts and Crafts
  • Cuisine
  • Shopping
  • Theme Parks
  • Shows and Sporting Events
  • Nightlife
  • Golf
  • Spa

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