Land of tequila, mariachis and charreadas, the cradle of Mexican identity and beautiful traditions

Tequila and Mariachis come together in this central-western part of Mexico, the geographical point where the state of Jalisco is located, with its bountiful lands that have become a synonym for Mexican identity and the cradle of charrería – Mexican rodeo – jaripeos and palenques.

Divided into 125 municipalities, the state boasts a wide range of destinations of great interest to local and foreign tourists alike. These include its cosmopolitan capital city, Guadalajara and the traditional municipalities of Lagos de Moreno, San Juan de los Lagos, Zapopan, Tlaquepaque and Tonalá, where direct contact can be made with the roots of a Mexican identity that now extends all over the country.

A journey through any one of the corners of Jalisco can be transformed into an exciting adventure on which all kinds of activities can be enjoyed in close contact with nature, with camping and water sports that reveal all that the lands of Jalisco have to offer.

Lake Chapala – shared between this state and neighboring Michoacán – and the town of Ajijic are also ideal spots for having fun in the open air.

Several towns in the state have been incorporated into the national Pueblos Mágicos or “magical towns” program: Tapalpa, a peaceful town full of color; the village of Tequila itself, where the blue agave cactus grows to perfection and is used to produce the popular drink of the same name; and Mazamitla, surrounded by dense forests. All three are gems the state of Jalisco offers visitors.

It is impossible not to mention the lovely beaches of Puerto Vallarta and Costalegre, along the majestic 174 miles of coastline which are washed by the waters of the Pacific Ocean.

Wherever you look, Jalisco keeps its festive atmosphere alive, the perfect accompaniment to admirable buildings like the Parroquia de San Antonio parish church in Tapalpa, built in a Neo-classical style in the year 1650; Guadalajara Cathedral, founded October 12, 1716, still retains the Neo-classical style of its exterior; the Governmental Palace, built in a golden-colored stone from Huentitán in a Baroque style; the Neo-classical Degollado Theater, opened in 1866, influenced by Italian theater; and finally the Cabañas Cultural Institute (formerly the Hospicio Cabañas), also in Neo-classical style, all of which are symbols of the culture and history of these lands.

Photos Courtesy of the Mexico Tourist Board
Ricardo Espinosa REO/CPTM © Copyright

Climate: Warm, semi-humid
Temperature: 69°F / 20.5°C annual average
Location: Pacific coast
Area: 30,347 sq miles
Capital: Guadalajara

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