Gerardo Llanes, chief marketing officer of The Mexico Tourism Board, recently unveiled the country’s new tourism slogan, “Mexico: Live It to Believe it” to the Mexico Tourism Summit. At an increase of about 10%, the Mexico Tourist Board will spend $43.3 million on promoting the country. Ads are intended to be, “unexpected, personal, surprising and emotional, with a focus on experience,” according to Llanes.

Read More:  Mexico Launches ‘Live It to Believe It’ Promotional Campaign | Mexico Current News and Mexico Current Events, all the Latest News on Mexico Today.

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