‘Mexico, Live It to Believe It’ campaign to launch

By Arnie Weissmann
CANCUN — The Mexico Tourism Board’s chief marketing officer, Gerardo Llanes, unveiled the destination’s new tourism slogan, “Mexico: Live It to Believe It,” to 40 tour wholesalers, heads of travel agent groups and association leaders attending the Mexico Tourism Summit here.
Read More:  ‘Mexico, Live It to Believe It’ campaign to launch – Travel Weekly.

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